The Knowledge Trap: Why Learning Isn’t Enough for Financial Professionals



drawing of knowledge plus action
drawing of hiding behind learning

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drawing of action without knowledge
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FAQ: Closing the Knowing-Doing Gap

What is the knowing-doing gap?

The knowing-doing gap refers to the common disconnect between what advisors know and what they actually implement. It’s the difference between theory and execution.

Why is it hard to apply what we learn?

Because learning feels safe—there’s no risk of failing. But real growth happens when we take action, make mistakes, and refine through practice.

How can I move from knowing to doing?

Use structured tools, follow a repeatable process, and start small. Implement just one new behavior at a time and build from there.

Adams, Scott: How to Fail at Almost Everything and Still Win Big

Barker, Dan: Life Driven Purpose

Clear, James: Atomic Habits

Fogg, B.J.: Tiny Habits

Manson, Mark: The Subtle Art of Not Giving a Fuck

Sinek, Simon: Start With Why