The “Introductions” to each MQ inquiry category make for a great blog that engages and educates your client or prospect. To create a “lead magnet,” you can include a “call to action” by including a link to an MQ Tool in the same inquiry category. This will allow the client or prospect to begin a personal exploration, raising their awareness and identifying the benefits of working with you.
Once you’ve logged into the account, MQ Partners can find the Introductions for each inquiry category under “Practice Management Resources – Client Materials.”