Overcoming the Paradox of Choice

This webinar is an MQ Research & Education sponsored event.

1.0 CFP CE accepted by the CFP Board. 

About the Webinar:

In The Paradox of Choice: Why More is Less, psychologist Barry Schwartz explains that that the more choices we are given, the less likely we are to make a decision. In addition, encountering multiple options in our daily lives is frequently detrimental to our psychological and emotional well-being. Not surprisingly, this phenomena is frequently demonstrated in a financial planning relationship: when our clients are presented with too many choices, they tend to freeze up and do nothing.

In this session, Thom Allison, CFP® will demonstrate the paradox of choice and describe how it tends to affect people. In addition, he will share tips for recognizing when clients are stuck in this psychological trap and recommend tools and techniques for helping clients get past indecision.

Learning Objectives:

  • Define and demonstrate the Paradox of Choice
  • Explain ways to recognize and identify when clients are having difficulty making a decision and/or committing to a course of action
  • Provide planners tools and techniques to help clients overcome indecision and/or inaction.

CFP Principal Knowledge Topic:

H. Psychology of Financial Planning

About Thom Allison, CFP®

Thom Allison, CFP® – Helping financial planners create an extraordinary experience for their clients has been Thom’s focus since retiring from being a full-time financial planner. He founded Allison Spielman Advisors (ASA) in 1997 and sold it to The Mather Group in 2021. Prior to ASA, Thom was a founding partner at Financial Security Group. Thom became a CERTIFIED FINANCIAL PLANNER™ professional in 1988. He earned his Bachelor of Arts degree in Marketing from Loyola University in Chicago and his MBA degree with an emphasis in Finance from the University of Wisconsin – Whitewater. Currently, Thom lives in Cannon Beach, Oregon where he works when the tide is in and plays with his dog, Cayman, when the tide is out.

Registration Fee

This webinar is open to EVERYONE!

  • $35 – MQ Partners
  • $50 – Others