Research Reveals Major Shifts in Communication and Trust Between Financial Planners and Their Clients
Demographic shifts, economic challenges, political transitions, environmental threats, and a global pandemic have changed how financial service professionals communicate.
To understand how financial planner/client communication and trust have evolved, researchers from the MQ Research Consortium and the Kansas State University Personal Financial Planning Program, with the support of the Financial Planning Association® (FPA®) and Allianz Life Insurance Company of North America (Allianz Life), renewed a 15-year-old study that examined communication best practices and how they impact the trust and commitment clients have in their planners. The research and analysis have resulted in an in-depth white paper, "Developing and Maintaining Client Trust and Commitment in a Rapidly Changing Environment." (FPA website login required).
Change is the only constant, so it’s no wonder life’s transitions are at the heart of most financial planning work. In this MQ Open Forum, we’ll share a few tips and strategies for guiding your clients’ through successful life transitions and helping them understand the benefits of proactive and collaborative planning for transitions throughout their life journey.
