The latest research by MQ Research & Education indicates that a significantly higher percentage of client meetings are being scheduled virtually and on-line, as opposed to in-person. However, the research also indicates that the overwhelming majority of clients actually prefer at least occasionally in-person visits, counter to advisors’ assumptions.
In addition, the research showed advisors assumed clients were far more comfortable with virtual technology than their clients actually feel. This assumption leads them to simply launch into meetings without first checking on their comfort level with the technology being used, resulting in the client having a reduced level of trust and commitment in the advisor.