MQ Research & Education™ faculty members Meghaan Lurtz, PhD, FBS™ and Deanna Sharpe PhD, CFP®, CRPC®, CRPS recently conducted a study titled “Factors Related to Client Satisfaction and Adherence in a Financial Planning Relationship.” This project will be featured at the upcoming 2023 Financial Therapy Association conference in Charlotte, NC October 5-7, 2023.
Medical research has used the goal-task-bond (GTB) framework to evaluate effect of alliance on patient satisfaction and adherence. This study applies the GTB framework to empirically evaluate the effect of alliance on client satisfaction and adherence in a financial planning context. Preliminary results indicate the goal, task, and bond constructs do matter in the development of relationship satisfaction and plan adherence. Conclusions address how financial planning practitioners may assess and improve goal, task, and bond alliance in their financial planning client relationships.